Nina Neretina and Donis Pupis have been running their brand for over ten years and are widely considered to be the pioneers of Russian avant-garde fashion. While most Russian designers were into glamorous dresses, they were making gender-fluid bold garments, which are now all the rage. Their experimental minimalist designs are based on a broad range of cultural references, from Scandinavian knitwear to David Hockney, from Joy Division to Soviet cartoons.