Streetwear brand Sputnik 1985 started from a handful of DIY T-shirts screen-printed at home but has quickly grown into the ultimate uniform for urban youth all over Russia. The garments – sweatshirts, t-shirts, windbreakers, backpacks — are practical, the prices affordable, and messages (“I will always be against”, “I’m worse than you”, “No chances”) channel the right amount of cynicism and recklessness. The brand’s slogans also reflect the complex attitude towards the future and their place in the world for a generation born in the 1980s and 90s.