New East Digital Archive

Travel to the Volga river with the underground sound of Russian band Ytro

24 June 2016

The cold underground sound of Ytro, one of the most intriguing music acts on the Russian indie music scene, is accompanied by a perfect lo-fi video from Moscow-based studio Great Fruit.

Ytro (Russian for morning) has a raw and slightly nostalgic sound reminiscent of 80s Soviet rock underground, and their intricate lyrics is probably one of the finest examples of poetry in the country’s new indie scene. Ytro is a side project of Motorama band members who already explored retro-sounds as Bergen Kremer, although that time with more electronic sound.

The new video for Ytro’s track Sad (Russian for garden), directed by Valdis Bielykh of Moscow-based production studio Great Fruit, takes the viewer to the very Russian setting of a wooden house in the countryside and the banks of Volga river. “The main idea of the video was to give the viewer the feeling of travelling back home. We filmed it around the Volga where the character of the video is from,” Bielykh said.