New East Digital Archive

Soviet Zenit camera to make a comeback in 2018

Soviet Zenit camera to make a comeback in 2018
Image: Image Catalog under a CC licence

18 August 2017

The iconic Soviet-era Zenit camera will be back in production next year in the town of Krasnogorsk near Moscow, where it was first manufactured.

According to a report by Russian Radio 1, the Krasnogorsk factory will collaborate with foreign partners to produce the revamped, now digital camera.

“We want to preserve the traditional colour and particular character of the Zenit camera in its revived version, so that its brand is recognisable. It will be modernised, but the characteristic contours, ergonomics, and camera lines will be integrated into [the design],” said Igor Sergeyev of Shvabe, a holding company within the Russian state-owned Rostec group, which is involved in the project.

Zenit cameras were first manufactured in 1952 and were withdrawn from production in 2005. In 2014, Russian Prime Minister Dmitry Medvedev put his support behind the initiative to resume production.

Source: Afisha (in Russian)