New East Digital Archive

Unite fashion and football with The Calvert Journal in Moscow

Unite fashion and football with The Calvert Journal in Moscow
Gosha Rubchinskiy

25 June 2018

The spotlit catwalks of Milan might seem a world away from the packed terraces at Old Trafford. But as ways of tapping into a sense of belonging and community, could fashion and football be closer than we think?

Cutting edge football shirts are a badge of pride for fans, iconic assignments for designers, and big business for global sportswear brands. Look no further that Nigeria’s 2018 World Cup strip, which sold out in less than a day after 3 million people pre-ordered their own replica shirt.

The Calvert Journal is now teaming up with global football media brand COPA90 to dig into the fashion world’s obsession with football, sportswear and Russia.

We’ll be taking part in a special, English-language panel discussion, Fashion’s Football Craze, at the COPA90 Clubhouse in Moscow on 30 June between 14:00 and 16:00.

Joining moderator and Calvert Journal contributor Anastasiia Fedorova will be Moscow-based journalist Eliot Rothwell, the head of the White Paper comms agency Pavel Osovtsov, and Maxim Bashkaev and Di Minrakhmanova, co-founders of Russian streetwear brand Outlaw Moscow.

Tickets are free, but guests should book in advance to avoid disappointment.

For more information, or to reserve your place, click here.