New East Digital Archive

Take to Hungary’s Great Plain with this cowboy-inspired fashion film

Take to Hungary's Great Plain with this cowboy-inspired fashion film

26 October 2018

Before cowboys rode across America’s Wild West, Hungarian Csikós herded horses on the country’s Great Plain.

Now a new shoot by L’Uomo Vogue — an edition of Vogue Italia dedicated to menswear — has transformed the wranglers’ rugged aesthetic into a high-fashion editorial.

Filmed and photographed by Sam and Tom Johnson, the shoot showcases the latest offerings from Christian Dior, as well as the Csikós traditional baggy blue costumes and karikás ostor bullwhip.