New East Digital Archive

Streetwear meets Soviet sanatoriums in the latest collection from Kruzhok

29 March 2019

With wide comfy cuts and 70s-inspired neutrals, the latest streetwear drop from Moscow collective Kruzhok pays tribute to the Soviet Union’s classic health spas.

The latest drop was inspired by the jagged silhouette Druzhba sanatorium in Crimea. Designed in the 80s by Soviet sculptors Nodar Kancheli and Igor Vasilevsky, the resort dominates the surrounding forest. The main building comprises of two giant, concrete rings, propped upon pillars overlooking the Black Sea.

Designers Stas Falkov and Aleksey Filatovy based the collection on photos from a visit to the sanatorium itself, illustrations from Soviet magazines, architectural sketches, mixed with everyday web aesthetics.

“Sanatoriums are the meeting of nature and man, brutal monumental architecture and the forest landscape. Their design is considered hostile and inhospitable, but they have the potential to restore,” the brand says.

Dropping alongside the collection is the collective’s latest mixtape, capturing the aesthetics and atmosphere of holiday resorts in the post-Soviet age. Compiled by Cotton Pills, the tracks feature some of Russia’s brightest underground electronic artists, including Buttechno, Moa Pillar, and Lapti and Nocow.

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