Cream Soda’s new music video is a hypnotic AI-generated journey into the complexity of human emotions

Russian pop trio Cream Soda have dropped a new AI-generated music video for their latest track, “Melancholia”.

Created by an artificial neural network, the clip sees enigmatic electronic beats blend with kaleidoscopic imagery — where infrared landscapes morph into human figures before becoming pure explosions of color.

“The AI analysed our lyrics and transformed each sentence into a canvas,” say bandmates Anya Romanovskaya, Dima Nova, and Ilya Gadaev. The network hunted down images related to song’s text — a deep dive into the passing of time and longing for the past — before reinterpreting them, interspersing the pulsating, manipulated pictures with the computer’s own digital impression of the beat. “We thought this was so fresh and incredible, so we decided to make a music video out of it,” says the band. “This was our way to show how technology is influencing contemporary culture.”

Cream Soda rose to fame in Russia in 2019 with their hit, “No More Parties”, and stole the spotlight again in 2020 with “Crying to Techno”, a music video that showed the band members dancing in balconies and fueled a real-life virtual flashmob across Russia.