New East Digital Archive

Russian fashion designer Panika Derevya unveils new collection

23 December 2013

Moscow-based fashion designer Panika Derevya has launched her new collection, Intangible, a combination of minimalist design and natural textures such as silk and wool. The lookbook was shot in a high-rise in Guangzhou and later presented at the Chinese city’s fashion week in August. “It was raining the whole week so we were just hanging out together waiting for the sun,” said Derevya of the shoot. “The collection was inspired by the harmony of contrasts: a powerful spirit inside a fragile look. It seeks to show profoundness in simplicity and reveal the intangible in everyday routine.”