New East Digital Archive

Tigran Avetisyan launches new collection

10 June 2015

Titled The World is Flat Again, Autumn-Winter 2015-16 collection is dedicated to the death of the idea of fashion brands.

The collection follows Avetisyan’s signature style: straight cut, unisex oversized silhouette and clear message, this time done in an ironic Juicy Couture-style font. Just like Avetisyan’s recent fake perfume ad Duty Free Pour Homme, it hints the persistent narrow-mindness of the industry in the rapidly changing world.

Tigran Avetisyan is one of the most internationally celebrated new fashion talents from the new east. He’s graduated from London’s Central Saint Martins in 2012 with a LVHM scholarship on his CV, and relocated to Moscow to start his eponymous brand. His clothes are available through leading retailers worldwide including Opening Ceremony, 10 Corso Como in Milan, Comme des Garcons in Tokyo and SHOWstudio in London.

Read The Calvert Journal profile of Tigran Avetisyan here.