New East Digital Archive

Russia unveils 1980s-inspired Olympic kit

Russia unveils 1980s-inspired Olympic kit
From Zasport's Olympic collection

30 November 2017

Russia has unveiled its latest team kit for the 2018 Winter Olympics in South Korea. With its simplicity and straight shapes, the new uniform, designed by Russian fashion brand Zasport draws inspiration from the 1980 Olympic Games in Moscow.

The collection comprises 72 new pieces, including a swimming costume, towel and suitcase.

Zasport, led by Moscow-based designer Anastasia Zadorina, won Russia’s Olympic contract from fashion house Bosco earlier this year. While generally better known for its evening wear collections, the company had previously designed the kit for the Dynamo Moscow volleyball team.

The company announced that 795 complete kits had already been made for the Russian team, despite doubts that the Russian team will be allowed to complete at the event. The International Olympic Committee will announce on 5 December whether the squad will be able to take part despite allegations that Russian atheletes used a state-sanctioned scheme to take performance-enhancing drugs. The Russian Paralymic team has already been barred from taking part in any qualifying events for the 2018 games.

Zasport also addressed the doping controversy by launching a second range alongside the official kit, bearing the slogans: “I don’t do doping, I’m Za Sport,” and “Russians did it.”

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Zadorina will dress the Russian team for the next eight years, or until the 2022 Winter Olympics in Beijing.