New East Digital Archive

Meet the Ukrainian model fronting Prada’s new SS18 campaign

6 February 2018

Luxury fashion brand Prada have added one of Ukraine’s rising fashion stars to their latest womenswear campaign. Pasha Harulia appears in the label’s Real Life Comix campaign to promote its Spring/Summer collection.

The 18-year-old, who is currently based in Kiev, has already worked with major brands including Hugo Boss, Lavin Paris, and Mary Quant.

A post shared by pasha_harulia (@pashaharu) on

The Real Life Comix campaign embraces the work of female graphic artists in a bid to “present a new vision of femininity and feminism”. The images themselves — shot by male photographer Willy Vanderperre — seek to cast each model as “avatars of dynamism, authors of their own destiny, heroines of their own stories, for us to discover”, Prada said.