Luna — New East 100

Luna’s career started from a handful of songs that could be easily mistaken for the forgotten hymns of 1990s pop, yet very quickly she has transformed into a creative force taking over major concert halls and completely enchanting the Russian-speaking regions of the world. Kristina Bardash, the woman behind the creative alias, had a background in video and photography and used to work on visual personas for other artists.

She channelled the experience into creating Luna who, complete with a three-piece band, is the pop heroine the world has been waiting for. With her second album currently in the works, Luna serves up a mix of playful irony, naive sincerity and a tormented heart laid over club-influenced synth sounds —and it’s hard not to lip-synch along.

Text: Anastasiia Fedorova
Image: Armen Parsadanov