New East Digital Archive

Business Of Fashion

Vetements’ new talent programme is your chance to become the next Demna Gvasalia

Vetements’ new talent programme is your chance to become the next Demna Gvasalia

Celebs are in love with Eastern European designers. But is it really good for business?

Celebs are in love with Eastern European designers. But is it really good for business? 

Ukrainian fashion brands are everywhere. What is driving their success?

Ukrainian fashion brands are everywhere. What is driving their success?

Soviets and celebrities destroyed Russia’s fashion industry. This project is building one from scratch

Soviets and celebrities destroyed Russia’s fashion industry. This project is building one from scratch

Ksenia Schnaider just dropped asymmetrical jeans. Here are the other viral hits from the Kiev label

Ksenia Schnaider just dropped asymmetrical jeans. Here are the other viral hits from the Kiev label