New East Digital Archive

Yulia Yefimtchuk

Ukrainian fashion brands are everywhere. What is driving their success?

Ukrainian fashion brands are everywhere. What is driving their success?

Back to work: how a rare Soviet magazine inspired designer Yulia Yefimtchuk’s bold new uniform

Back to work: how a rare Soviet magazine inspired designer Yulia Yefimtchuk’s bold new uniform

Flags, floral & fur bikinis: 11 stand-out collections from Kiev's fashion influencers

Flags, floral & fur bikinis: 11 stand-out collections from Kiev’s fashion influencers

The post-Soviet aesthetic: how a fashion trend became the most relevant way of confronting the past

The post-Soviet aesthetic: how a fashion trend became the most relevant way of confronting the past

New East Digital Archive