Founded in 1995 by Igor Grigoriev, OM was a men’s fashion magazine that became a lifestyle bible for a whole generation. You read OM to find out what to listen to, where to go and what to wear when you got there. The editorial team took their inspiration from i-D and Dazed & Confused and introduced Russian audience to the cutting-edge fashion and music of the era: Daft Punk, Smashing Pumpkins, rising Russian stars Zemfira and Mumiy Troll.